This volume-boosting shampoo plumps and energizes hair from roots to ends, delivering weightless body to fine, flat hair. Smoothing and moisturizing, it gives hair a touchable and healthy look. Hair is left more voluminous, full of body, and illuminated with shine. This is the perfect shampoo for a red carpet ready blowdry!
 
Hair is left bouncy, soft and shiny and doesn't have to be washed as frequently. 90% saw boosted volume 81% saw more density 90% saw more shine* (*32 volunteers, study conducted by an independent laboratory)
 
Gently cleanses as it hydrates
Locks in moisture to create touchable body
Lifts hair at the root for red carpet ready volume
Hair looks fuller, thicker, and shinie